Programs
The University of Utah offers 75 undergraduate degree programs, more than 50 teaching majors and minors, and 96 graduate majors.
Location
Salt Lake City, Utah
Enrollment
28,437
Bookstore Size
25,000 square feet
NACS Ranking
The University of Utah Bookstore is ranked 26th in sales volume within the NACS Large Store Group.
CASE STUDY
High-Speed Credit Card/Debit-with-PIN Processing
The University of Utah - Salt Lake City, Utah
"Lines were short and people were in and out quicker than I could have imagined—even knowing the advertised time-savings. We didn't have to wait for the authorization bottleneck. Processing credit cards over the Internet with The Gateway will change how we schedule and handle rushes in the future." Vaughn Durfee,
Information Systems Manager, University of Utah Bookstore
Client Challenge
During the busiest seasons of the year, the University of Utah Bookstore could hardly open enough registers to serve the overwhelming number of students. Long lines and constant student complaints motivated the store staff to isolate the culprit (slow credit card processing speeds) and explore available solutions. The bookstore considered credit card systems offered by various companies, but were ultimately discouraged by their costs and incompatibility with the store's present system.
Solution
The bookstore's MBS Systems Representatives presented staff with a new online credit card processing solution: The Gateway Credit Card Processor. Easily compatible with the MBS Total Store Solution the store was already using, The Gateway Internet Solution carried the highest industry standards and was comparatively cost-effective. And best of all, it was incredibly fast and efficient: Instead of waiting 15 seconds for credit card authorization, customers' wait time was significantly reduced to a mere sub three seconds.
The University of Utah Bookstore staff saw an immediate difference. During previous rushes, it was normal to run all 42 registers. Using the high-speed Gateway Solution, however, the store was able to shut down a number of registers and allocate employee time to other tasks. Authorizations came through faster than ever before, and the number of customers served per hour dramatically increased. The Gateway solution paid for itself in time, energy, and most importantly, customer satisfaction.
