Gift Cards Gift Cards Increase Your Profits, Build Customer Loyalty, and Brand Your Bookstore
Gift cards have quickly become one of retail's favorite revenue generators.
Department stores, specialty stores, restaurants, and service providers have
all realized the value of gift card programs and the lucrative benefits they
deliver. Now your bookstore can enjoy these same rewards.
MBS Systems and Lethoff, Inc.-creator of the high-speed credit card processing
solution, The Gateway-have joined forces to give you the power to meet customer
demand for the freedom of choice that gift cards offer. Our program is an easy
and efficient way to create revenue today for sales tomorrow.
A Gift Card Program Benefits
Bookstores by:
.
Increasing pre-paid sales
.
Building brand awareness
.
Advertising and promoting your store
.
Keeping full cash value in store
.
Enticing customers to spend more
Gift Cards
Benefit Customers by:
.
Providing personal gifts without givers having to select a
specific item
.
Allowing recipients to choose exactly what they want and
purchase at their convenience
.
Delivering the ultimate in convenience: Gift cards are
easy to buy, easy to carry, easy to redeem, and have no fees!
Gift Cards: The
Numbers Really Do Add Up!
.
61% of those gift card recipients surveyed said that they
spent more than the value of the card in the store.
.
Purchasers spent an average of $200 last year, up $61 from
the prior year.
.
55% of gift card recipients made more than one trip to the
store to use up the value stored on the gift card.
.
More than 50% of shoppers surveyed have used prepaid gift
cards, compared to just 11% last year.
Our Gift Card Program Is
Fully Integrated with the MBS Point-of-Sale Solution
Feature
Benefit
Integrated into the
MBS point-of-sale system
Transactions and sales capturing and
reporting through a new store specific tender
Utilizes the magnetic stripe reader
on the POS keyboard
No external device is required, saving
your store valuable counter space
Card activation at all POS terminals
All cashiers become sales people for the
gift card program.
Balance inquiry at all POS terminals
Customers may go to any cashier to obtain
balance information, thus eliminating the potential for long lines at a
customer service desk.
Add value to an activated
gift card at all POS terminals
Adding value and activating gift cards are
simple ways for all cashiers to provide customer service and effectively create
a store-specific debit card that generates return visits by customers.
Full training and support by MBS
MBS continues to be the primary contact
for our bookstore customers when they need assistance.
If you're ready to get
started, or you'd like more information about Gift
Cards, contact your MBS Systems Territory Manager
or call 800-325-4138.
